The following article is from the soon-to-join Harvest team members at Harvest：

The meeting with the chairman was very enlightening. The chairman advised me to carefully consider decisions, reduce the frequency of decision-making, and plan before taking action. I took some time to meticulously organize my thoughts, intending to articulate my desired lifestyle, beliefs, goals, and the choices I wish to make based on these foundations.

1. Investment as a Lifestyle of Continuous Learning and Lifelong Growth

   I firmly believe that individuals should cultivate a habit of continuous learning, adopting a lifestyle of lifelong learning. Investment happens to be a profession that aligns well with this approach. Only by consistently building a comprehensive knowledge base, managing information in areas such as law, finance, and psychology, and continuously iterating and updating, can one uncover the true nature of things, form fundamental insights, and gain genuine understanding. Practical experience in the real business environment is crucial for distinguishing truth from falsehood and ultimately obtaining profound insights.

   Personally, the "consumer" industry resonates with me as it is a genuine and honest sector that closely mirrors life. It allows for an exploration of life, deep accumulation of experiences, and a search for patterns.

2. Earning Money through Value Selection and Collaborative Building

   Over the past decade, the entire consumer industry has experienced prolonged periods of demographic and market dividends. The most notable include the mobile internet boom since 2010 (encompassing the rise of traditional e-commerce, the development of the WeChat ecosystem, and the explosion of content e-commerce) and the channel dividends brought about by the significant development of shopping centers since 2013. Each structural shift in traffic has given rise to a batch of consumer companies with historical significance, with traffic being a major driving force for their growth. However, focusing solely on traffic and channels is insufficient from a business perspective. What's more crucial for consumer companies is continuous product innovation, sustained brand-building capabilities, and often overlooked elements such as supply chain, management, organizational capabilities, and corporate culture.

   In the current market environment, with the end of the traffic dividend, it is an opportune time for companies to focus on internal development. I hope to find exceptional entrepreneurs and assist top consumer companies in China in building long-term competitiveness through investment and post-investment empowerment. This process involves accompanying them as they grow into world-class consumer companies. In this context, I see positive social value, not just in meeting consumer needs or improving operational efficiency, but also in the broader impact on individuals and society.

3. Unity of Knowledge and Action, Both a Standard for Choice and a Direction for Collaboration

   In the long-term practical process, I adhere to the principles of "user first, research-driven, and data-driven decision-making" for consumer companies. User-centricity involves sincere interaction with customers, listening to feedback for continuous improvement in user experience, and forward-looking improvements to adapt to changing consumer demands. Research-driven decision-making, a habit developed over years of investment, involves thoroughly understanding situations before making decisions. Data-driven decision-making serves as both a methodology and a management philosophy, relying on objective facts (data) for communication and decision-making.

   Additionally, beyond these principles, deeper judgment criteria include whether a company possesses a long-term mindset. This involves respecting principles, believing in the compounding power of time, understanding the time cost of accumulating industry know-how, and making long-term investments in building moats. It also questions whether, after understanding these principles, a company is willing to invest time continuously to create value persistently.

4. Seeking Like-minded Partners, for the Road Is Not Lonely

   Amid discussions on mission, beliefs, and choices, I find this part of my search for meaning. I increasingly resonate with the simple yet profound words of Xusanduo, "Having meaning is living well, and living well is doing meaningful things." Exploring and practicing what I find valuable and meaningful in life is the true essence of life.

   After organizing my thoughts, actively choosing to join Harvest Capital aligns naturally with my current life stage. Having studied Harvest Capital's investment cases and the content it produces in the industry, I resonate with Harvest Capital's investment philosophy.

   Harvest Capital focuses on consumption, has confidence and determination in its chosen paths, and adheres to a long-term approach. The goal is to invest in consumer companies with enduring value, and for this, one must first be someone who believes in long-termism, just like the chairman, who is one of the few investors in the market with a sense of conviction.

   Harvest Capital is an institution with attitude and values, knowing what to do and what not to do. As an allocator of social resources, choosing industries and companies with positive value to society is a responsibility that investors should uphold.

   The focus on high-frequency essential needs, fundamental categories closely related to people's livelihoods, reflects not only human care but also a rational choice based on an understanding of economic development patterns and China's national conditions. Fundamental categories are the main battleground in China, with broader potential and a more extended and steady growth path, making it easier for companies to grow into globally influential enterprises.

   Harvest Capital collaborates with top companies in the industry as partners. Joining and having the opportunity to participate in post-investment empowerment for world-class companies aligns with my understanding of significance.

   Choosing a new career is not just about selecting a platform but also about choosing mentors and partners. With mentors guiding the way and like-minded partners, I believe the road will not be lonely.