Amid the widespread unease brought by the COVID-19 outbreak, Harvest Capital and its Chairman Alan Song have been among the first investors to publicly call for government support of the economy and to speak up for the consumer‑service industry.

Beyond voicing concerns, capital with a conscience should take real action—standing with enterprises through the fire.

Recently, true to its mission of “supporting the private economy and empowering Chinese consumption,” Harvest Capital has officially announced an exclusive investment of nearly RMB 100 million in Hunan Wenheyou Cultural Industry Development Group Co., Ltd., continuing to back innovative pioneers in China’s restaurant sector and supporting the aspirations of private entrepreneurs with committed capital.

Hunan Wenheyou Group is dedicated to excavating and promoting local food culture, blending it with contemporary trends to create unique experiential spaces—forming the distinctive “Wenheyou model” of culinary culture.

The group operates several brands including **Wenheyou Old Changsha Fried Food**, **Wenheyou Old Changsha Sausage**, **Wenheyou Old Changsha Stinky Tofu**, **MĀMĀCHÁ**, and **Xiangchun Restaurant**. Among them, the nearly 20,000‑square‑meter “Super Wenheyou” in Changsha’s Haixin Square recreates the vanishing consumption scenes of 1980s Changsha, integrating numerous local snacks and cultural services. It has become a flagship cultural‑tourism destination in Changsha and across Hunan.

Today, the Super Wenheyou brand is entering first‑tier cities such as Shenzhen and Guangzhou, actively shaping urban lifestyle landmarks rooted in local market culture and creating nighttime social hubs for young people. In the future, this creativity‑driven company is poised to lead Chinese dining culture onto an even broader stage.

In the current epidemic, Harvest Capital is taking the lead in urging the government to reduce taxes, boost the economy, and offer stronger preferential policies and subsidies to the consumer‑service sector—ensuring consumption can truly underpin the national economy.

Behind every commitment lies decades of deep cultivation in major consumption and modern service industries. Harvest Capital has always stood alongside industry leaders, giving a voice to small‑ and medium‑sized private enterprises.

When the registration‑based system was introduced, we declared, “This is the era for good people to do business.” During economic downturns, we called for “opening windows to let in light” for private enterprises. When the epidemic struck, we contributed to relief efforts and joined entrepreneurs and media in appealing that “those who gather firewood for all should not perish in the storm.”

Today, Harvest Capital is again leading by example. At a time when consumer businesses are raising alarms over cash‑flow strains and economic paralysis, we have chosen to invest heavily in Wenheyou—an innovator in China’s restaurant industry—backing Chinese consumption with tangible action.

Though our step may be modest, we hope more investment institutions will take active part, using the power of capital to rescue and support innovative, high‑quality enterprises. This is the true purpose of resource allocation and the vitality of capital.

We live in an anxious era, filled with hidden crises and risks. Yet we believe this is also a time that **“rewards integrity and refines innovators.”**

Truly excellent companies deserve capital’s favor; outstanding entrepreneurship is forged in difficulty and carried forward with conviction. China’s business community will inevitably break away from inefficient, extensive models to forge genuine commercial ethics and civilization—moving toward a brighter, more promising future.

Harvest Capital hopes to be part of creating that future. This is the conscience of capital, and the duty of investors.