In August 2019, Harvest Capital, a private equity fund focused on China’s consumer investment, invested RMB 363 million in Newpearl Ceramics Group. Evergrande Real Estate Group and the investment platform of Midea Holdings also participated in the round, backing the Chinese champion in the ceramic and sanitary‑ware industry.

Newpearl Ceramics Group has a long history. Founded in 1992, it is a modern enterprise group specializing in the production of ceramic wall and floor tiles and sanitary ware. The company has established five specialized production bases, operates more than 60 large‑scale modern production lines, and has achieved an annual capacity exceeding 200 million square meters of building ceramics and over one million pieces of ceramic sanitary ware. Its production capacity and equipment level in ceramic sanitary ware rank among the world’s leading positions.

Today, Newpearl Group operates seven independent ceramic brands—including Guanzhu and Samit—and three sanitary‑ware brands. Its product range covers exterior wall tiles, interior wall tiles, floor tiles, sanitary ware, and decorative tiles. Exported to more than 100 countries and regions, the group is truly a “global ambassador of Chinese ceramics.”

In addition, the company has kept pace with the times by actively investing in advanced intelligent manufacturing, technological innovation, clean production, environmental protection, product upgrades, and service innovation.

Following this round of financing, Newpearl Ceramics Group will further strengthen its capabilities in upstream production and downstream sales. With support from Harvest Capital’s capital and financial services, the group will continue to enhance its brand potential, reinforce channel development, and actively pursue business‑level transformation and upgrading to solidify its position as the “Light of Chinese Ceramics.”

Harvest Capital, with its strong post‑investment management and financial service capabilities, will work alongside industrial investors such as Evergrande Group and Midea Holdings to help Newpearl Group achieve a longer‑term strategic layout.