The annual investment industry event-the 18th China Equity Investment Annual Forum kicked off yesterday.

This three-day event was hosted by Qingke Group and the investment community. It gathered more than 200 investors from well-known institutions and more than 1500 elites in the investment field.

In the context of the uncertain macroeconomic situation, the tightening of industry regulatory policies, and the difficulty of raising funds for institutions as a whole, the theme of this conference is set to "seek a long-term win-win situation", which has a special significance in the cold winter at the end of the year. The event aims to analyze policy trends, focus on investment strategies, explore value discovery, look ahead to the future of the market, and explore ways to upgrade equity investment in the new economic era with the collective volume of the industry.

In the round-table discussion session of "Industry Investment Methodology", representatives of head investment institutions with a fund management scale of over 10 billion, such as Su Wenjun, partner of Jiahua Weiye Capital, Du Yongbo, managing director of Huaxing Capital, Hu Wei, partner of Pacific Century Capital, and Xiao Ke, partner of Chuangdong Investment, collided with ideas around "fierce market competition, over 10,000 institutions, how to choose characteristic methods and establish core competitiveness.

Su Wenjuns point of view sharing has brought some "warm sun" and "positive energy" to the industry in the "cold winter"--

In the face of a complex environment and a changing market, we might as well review the 20-year history of Chinas private equity industry, draw lessons and sum up experience. Especially in 2014, the tide of national entrepreneurship started, which made the investment institutions that should have been calm "crazy" with the founders. O2O, the shared economy represented by shared bicycles, and the Internet finance represented by P2P were "mixed with good and evil people and mud", wasting a lot of social resources. Many institutions lost all their investment. So far, the government, enterprises and investment institutions are still cleaning up the "mess". The investment chaos of "you sing and I come on stage" should alert the industry.

In the 40 years of reform and opening up, we should see changes and the unchanged logic of value investment; we need innovation, and we need awe, especially awe of risks; there must be new methods for investment, and there must be "The" stupid method "of" keeping the right ".

The 11-year investment history of Jiahua Weiye Capital, without a single investment loss, is based on some logic has not changed the "stupid method". We always follow the investment culture of "helping Chinas consumption and supporting the private economy" and the investment method of "benchmarking the worlds first and investing in local leaders", and look for Chinas "industry white horse" against the growth process of world-class consumer brands ".

Our investment targets have experienced more than 15 years of development and have experienced more than two rounds of economic cycles. Our investment process is more like a "pilgrimage"-we continue to learn from the "big entrepreneurs" of the big consumer industry, and share our understanding of the capital market, the understanding of the industry context, and the experience of finance, legal affairs and business to the private entrepreneurs who stick to the industry.

The 40 years of reform and opening up are a great era of miracles. In the context of Chinas consumption upgrade, we should pay tribute to those private entrepreneurs who bring quality of life to the people.

The farmer who started raising chickens in 1982, Shu Congxuan, in order to drink a bowl of "nutritious, healthy, and inexpensive chicken soup" for the Chinese people, created the first brand of Chinese fast food "Fellow Chicken" with the entire industry chain model. It took him a full 36 years.

Liu Huiping, who started making steamed buns in 1995, made himself the "king of Chinese steamed buns". At the same time, he also transformed the breakfast business model of many "husband and wife shops", leading many working couples who had left their hometowns to get rich. He achieved the first Chinese breakfast brand "Barbie" with 23 years.

Victoria Popsicle, everyone can no longer remember, it was the favorite of many children in the 1990 s. It was created by Chen Xianbao, who had the courage to put down the treatment of state-owned enterprise cadres and "went to sea" at that time. In 1998, he began to devote all his efforts to the "fried melon seeds business" that others did not care about, and became the first brand of dried fruit fried goods in China, "Qiaqia". It took him 20 years.

For 36 years, 23 years, and 20 years, they are all "stupid people". Even after they have a lot of capital, they have not pursued the so-called "outlet" every year. It is easy to choose again, but it is not easy to stick to it.

"Only by keeping the right can we be surprised" is what Song Qianqian, founder of Jiahua Weiye Capital, firmly believes. He used 10 years to serve the home without any reward, 7 years to help love, and 5 years to provide advice and direction to Dongpeng Special Drink......

Song Xiangqian has basically visited the top ten entrepreneurs in many consumer sub-sectors, because he admires and respects these private entrepreneurs, and also hopes to share his in-depth thinking about the industry for more than a decade with these entrepreneurs.

China must have its own "Nestle", "Red Bull", "Victoria Secret", "McDonalds", "Danone" and "Kraft", which Song Xiangqian has always believed. Focus on consumption, perseverance, sincerity, wholehearted, equal treatment, this is the most stupid and simplest "industry investment methodology" of Jiahua Weiye Capital ".

"Invest people with capital, cross oneself with sincerity", continue to learn from the leaders of Chinese consumer brands, and lead them to understand the "good" and "bad" of docking with the capital market; in-depth research and learn from the worlds consumer goods The experience of the giants helps Chinese private entrepreneurs understand the distance and reasons between our brand and the world brand, and helps them find a way to catch up as quickly as possible, this is the same thing Jiahua has been doing for 11 years.

Song Xiangqian said, "stupid people and stupid people will meet sooner or later, and it is these stupid people who have done many things in China for decades ".