Holding Jinshan in hand, why does Chinas 70000 tea enterprise not match this enterprise?

| Jiahua Research

On April 14, Jiahua Weiye Capital WeChat Public released a research report on Chinas tea industry, analyzing how to learn from international models to establish a brand of Chinese tea enterprises going global.

Chinese tea culture has a long history, but it is English black tea or Japanese matcha tea that is currently popular in the market. Chinas tea market is facing the dilemma of "there are categories but weak brands, low concentration and lack of giants". A number of regional famous teas with distinctive characteristics such as West Lake Longjing, Huangshan Maofeng, Anxi Tieguanyin, Yunnan Puer, Anhua black tea and Anji white tea have emerged, but there are few well-known tea brands. It is for this reason that there is a saying that "Chinas 70,000 tea enterprises are not as good as a Lipton.

Liptons success lies in the fact that it is the first manufacturer to sell packaged tea, the price is close to the people, and the distribution system based on modern channels has been established. These experiences can help Chinese tea to build a world-class brand.

In the report, Jiahua Weiye Capital explores the sample "Lipton Group" of Chinas tea industry from Liptons successful enlightenment, revealing the basic industry rules that Chinese tea enterprises need to follow in the ideal road to build a world-class tea brand.

On April 11, Jiahua Weiye Capital released the latest consumer trend analysis, interpretation of the carbonated beverage industry huddling price increases behind the economic doorway, from the perspective of substitution effect, analysis of the functional beverage this few want to spray thin market, how to "love and kill each other" with carbonated beverages ".

In the article, Jiahua Weiye Capital takes the investment enterprise Dongpeng Beverage as an example, and discusses the important motivations of the development of enterprises such as consumption trend, competition pattern, substitution effect, marketing strategy, price elasticity, channel resources and flow under the market environment where the product price "leads the whole body.

Respect and understanding of consumers will be the lifeblood of the sustainable development of consumer goods enterprises.

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On April 13, the press conference of the 11th Brand Women Summit Forum was held in Beijing. So far, the Brand Women Summit Forum has been successfully held for ten sessions, and 100 representative and outstanding brand women representatives have been selected, and have received the attention and support of relevant national leaders and the All-China Womens Federation. The event has become a dual value display platform for brand women and female brands, and it is also an annual womens event leading the new trend of Chinese womens development.

Meituan Dianping Selected Underwriters:

IPO time undecided, the official said a new round of private financing is not true

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At present, Meituan Dianping has been involved in many businesses, and most of them are facing very fierce competition. Senior media people commented: "One of the characteristics of Meituan Dianping is that it is good at fighting. Now it is up to Wang Xing to bring Meituan Dianping to the next battle."

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