The rise of New Consumer Brand Unicorns (the “Unicorns”) and New Consumer Brand Future Unicorns (the “Future Unicorns”) is inseparable from the support of investment institutions and investors. These institutions and investors, in turn, aim to identify potential Unicorns as early as possible in order to capture substantial long-term returns. Which investors and firms have backed the largest number of Unicorns and Future Unicorns? Who has demonstrated true foresight by identifying these companies ahead of the market?

On October 17, 2021, Blue Shark Consumer released the 2021 New Consumer Brand Unicorn TOP30 and 2021 New Consumer Brand Future Unicorn TOP100. Based on the activity level of investment institutions and investors, their forward-looking capabilities (including early-stage participation), and the broader industry impact of their portfolio companies, Blue Shark Consumer invited representatives from Unicorn and Future Unicorn companies to score nominees across a detailed evaluation framework. The results produced two rankings: the 2021 New Consumer Brand Unicorn Talent Spotters TOP30 and the 2021 New Consumer Brand Unicorn Catchers TOP10.

Alan Song, Founding Partner and Chairman of Harvest Capital, was named one of the “2021 New Consumer Brand Unicorn Catchers TOP10.” Harvest Capital was also honored as one of the “2021 New Consumer Brand Unicorn Talent Spotters TOP30.”

About Canada Capital

Support the private economy and help Chinas consumption

Since its establishment for 15 years, Jiahua Capital is an investment institution focusing on Chinas large consumption and modern service industry. It has become one of the leading institutions in Chinas consumption field, with a fund management scale of over 0.2 billion, he has successfully invested in dozens of star companies in consumer service industries such as Taikang Insurance Group, qiaqia Food, Jiajia Soy Sauce, Laiyi, Incredible Home, Aimu Group, Dongpeng Special Drink, Villager Chicken, Small Can Tea, Barbie Food, Meituan Dianping, Meitu, Didi Chuxing, etc.