Harvest Capital now manages approximately RMB 20 billion in assets under management.

According to ChinaVenture on August 4, Harvest Capital has completed a strategic investment round of nearly RMB 800 million. The investors include GLP and Sequoia China, following an earlier RMB 480 million investment from Hongtai Industry Investment in 2018.

Founded in 2007, Harvest Capital is one of China’s established private equity institutions dedicated to the consumer and modern services sectors. Over the years, the firm has concentrated on three core investment themes:

1. Essential, high-frequency consumer infrastructure, focusing on long-cycle, compounding opportunities with deep structural demand.

2. Discretionary consumption growth brands, especially those benefiting from consumption upgrades and expansion into lower-tier markets.

3. Innovation-driven companies that integrate traditional consumer industries with technological transformation.

Alan Song, Founder and Chairman of Harvest Capital, describes the firm’s investment logic as three principles of “buying into certainty”—industry growth, company growth, and the entrepreneur’s ability and character to grow. More importantly, Harvest Capital believes in professional enablement and value creation, positioning itself as a long-term “business partner” and “co-founder–type investor” who grows alongside its portfolio companies.

“When all three certainties align,” Alan Song noted, “a true chemical reaction occurs—unlocking the ‘Davis Double Play’ of value creation. Only then can we fully realize the long-term compounding effect we firmly believe in.”

Harvest Capital currently manages approximately RMB 20 billion and has invested in leading companies such as Qiaqia Food, Jiajia Food, Babi Food, Laoxiangji, ORG Technology, Meituan, Laiyifen, Aimer, Eastroc Beverage, Wenheyou, Easyhome, Taikang, among others.

Commenting on this latest strategic round, Alan Song said:

“The long-term capital capabilities of insurance institutions, GLP’s global strengths in warehousing logistics and real-estate fund management, and Sequoia China’s exceptional global investment expertise represent a powerful endorsement of Harvest Capital as a specialized consumer-focused investment firm. This investment is not only a strong conviction in the vast growth potential of China’s consumer market but also a strategic commitment to supporting China’s economic development, empowering domestic consumption, and improving livelihood-related services.”

He added:

“This partnership reflects a shared belief in China’s long-term prospects—seeing China, investing in China, and building with China. The synergy of these shareholders and their complementary capabilities will significantly enhance Harvest Capital’s competitiveness, strengthen our role as the ‘super sparring partner for champions,’ and reinforce our mission as the ‘business partner’ to entrepreneurs. Ultimately, this will accelerate the growth of China’s consumer and services industries.”