On June 17, 2021, the “TOP List of Champion Catchers in the Consumer Sector”—jointly released by New Consumption Daily, Lemon Venture Capital, Deep Krypton New Consumption, New Craftsman New Consumption, Creative Alliance, New Consumption Research Institute, I Beauty Headline, FoodTalks, Old Fish Finance, Root C, Fashion Trend Beverage, and One View Business—officially announced its annual rankings.

Harvest Capital was recognized with two distinctions: “Most Popular Consumer Investment Institution Among Entrepreneurs” and “Most Resilient Consumer Investment Institution.”

Since its founding in 2007, Harvest Capital, under the leadership of Alan Song, has dedicated itself to China’s consumer sector. The firm has upheld a long-term philosophy of “investing in people and advancing with sincerity,” a guiding principle that continues to shape its investment practice today. We firmly believe the golden era of China’s consumer economy has arrived, and that consumption will remain a central driver of China’s economic transformation.

In the past, present, and future, Harvest Capital is committed to standing behind category-leading consumer companies—supporting entrepreneurs, creating value for consumers, and contributing to a better life for millions of ordinary people.