Original Source | Wave New Consumption

Article Editor... Harvest Capital.

In the past few years, the popularity of the big consumer industry has always been one after another. The original pattern and framework have been continuously dispelled, while new imaginations and paradigms are evolving alternately.

From the ever-changing traditional consumer goods enterprises to the model iteration of new retail, community group buying and new brands, every wave of entrepreneurial trend is accompanied by huge resource involvement, bubbles, fierce fighting and persistence.

There is not only the founders inexhaustible effort, but also the new era Bole-the investors insight and blessing.

When the market is willing to dig deeper into the peers behind these entrepreneurs, they will also find their different depth and style.

Especially in todays new consumer wave surging, emerging entrepreneurs need to re-understand investors.

On March 9, 2021, combined with a large number of in-depth interviews and exchanges with top consumer investors, recommendations from dozens of first-line funds, submissions of materials (including listed projects in the last two years, investment case development results), and comprehensive evaluation feedback from industry entrepreneurs, Inspur New Consumer was released.New Wave 2020 Chinas Top Ten Consumer Investors List.

Song xiangqian, founding partner and chairman of  Harvest Capital, was on the list.

As the earliest investment institution in the industry to focus on cultivating the consumer industry, Harvest  Capital has been a pawn for 14 years.

We have chosen Chinas consumption track, which is a long slope and thick snow. We have spoken thousands of words and traveled through thousands of mountains and rivers. We are also willing to work with leading enterprises in each subdivision to serve thousands of households and finally get thousands of trees and pear blossoms.

In the past few months, Canada Capital has harvested three IPOs in succession-the first share of Chinese steamed buns."Babi Food", the first national energy drink in China" Eastroc  Beverage"(The meeting has passed), Chinas leader in personal clothing"Aimer Group(has passed).

In the difficult year of 2020, it belongs to the most daily consumer brand of the Chinese people, nourishing the earth like dawn.

The road is long and long, with the running champion and the deep-cultivated industry of Harvest Capital. We have faith and we have faith.

The following is the "New Wave 2020 Chinas Top Ten Consumer Investors List":

The following is Harvest Capital Song Xiangqians message to entrepreneurs and industries

Past epidemics have been a profound test for entrepreneurs, and I feel the different attitudes and responses to "uncertainty. Entrepreneurship is dancing with shackles on the tip of a knife. It shows beauty and at the same time, it is bound to have pain that the audience cannot experience.

Portraits and core traits of consumer entrepreneurs:Understanding human nature and making full use of human nature to polish products are necessary for enterprises to go from 0 to 1. For from 1 to 100, and even to 1000, entrepreneurs need to know more about management science.

This is also my advice to new entrepreneurs to polish themselves from the above two dimensions. In addition, entrepreneurs also need to give full play to the power of capital, choose investors and investment institutions with consensus and values, and use the empowerment of capital to fully open up the market space, which is an important aspect of leveraging and balancing external forces.

2021, Im still bullish on the high-frequency just-needed consumer goods business. The embedded creed is a belief in creating a better life for the common people.

First, in the education of the epidemic, everyone understands the value of daily life and is willing to spend money on a better daily life, and secondly, consumption remains the most important force driving Chinas economy in the future.

From the macro and micro two lines, high-frequency rigid demand consumption is a lasting vitality, sustainable and beautiful daily life, but also the core of Chinas economic take-off.

For the future, I will still lead Harvest  Capital to serve good enterprises and entrepreneurs in Chinas consumption with the attitude of capital service, operation empowerment and whole-process escort, continue to build an alliance of industry champions in Chinas consumption segmentation field, and devote myself to it!