On December 25, 2020, the 8th Food Capital China Annual Conference, themed "The Future of Internet-Famous Food," was successfully held at the Shanghai World Expo Exhibition Hall. The event brought together more than 2,600 representatives, including food industry entrepreneurs and founders from across the country, as well as angel funds and venture capital institutions.

Food is fundamental to people's livelihoods, and the food and beverage sector has long been a vital investment track within the consumer space. In recent years, the sector has seen frequent investment, financing, and IPO activity, with new brands and products continuously emerging. Against this backdrop, the conference announced two prestigious industry rankings: the "2020 China Food Capital Top 10 Investment Institutions" and the "2020 China Food Capital Top 25 Most Valuable Enterprises."

With 13 years of deep-rooted commitment to consumer investment, Harvest Capital was recognized as one of the "2020 China Food Capital Top 10 Investment Institutions," a testament to its profound industrial insight and leading investment expertise in the food and beverage field. Moreover, its portfolio company Eastroc Beverage was named among the "2020 China Food Capital Top 25 Most Valuable Enterprises."

Since its founding in 2007, Alan Song, Founder of Harvest Capital, has led the firm in cultivating China's consumer sector for over a decade. Guided by a precise investment vision and forward-looking industrial perspective, Harvest Capital has invested in several leading companies across key consumer segments, consistently identifying and backing industry champions.

Each company within the Harvest portfolio is a leader in its respective segment, collectively forming a distinctive "Harvest Consumer Ecosystem." This is particularly evident in essential consumer areas such as food and beverage, where Harvest has invested in numerous head enterprises, including Qiaqia Food, Jiajia Food, Laiyifen, Eastroc Beverage, Xiao Guan Tea, and others.

Other notable investments by Harvest Capital include Easyhome, Aimer, Laoxiangji, Babi Food, Wenheyou Group, Newpearl Group, Carpoly, ORG Technology, Boloni, Xiangcha Group, Meituan, Meitu, Didi, and more.

"Investing with capital and crossing paths with sincerity" has been the investment philosophy practiced by Harvest Capital throughout its journey. We firmly believe that the golden age of major consumption has arrived and that consumption will serve as a powerful engine for China's economic transformation in the years to come.