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At that time, the brand, products and channels of Jiahua family were upgraded in an all-round way.

Date: 2018-03-21 Views:

Jiahua Weiye Express

Song Xiangqian Attends Qingke Groups "2018 Investment Forum of 100 People"

From March 16th to 17th, Qingke Groups "2018 Investment Forum" was held in Sanya, Hainan. Song Xiangqian, founding partner and chairman of Jiahua Weiye Capital, was invited to attend the event. At the round table forum on "2018, consumption is in progress", Song Xiangqian and other industry giants such as Tiantu Investment Feng Weidong, Huaying Capital Ji Wei, Pan Lin Capital Li Yuhui, Pangu Capital Xu Ping and Chenhui Capital Yan Xiaoping had an in-depth discussion on the investment opportunities and challenges of consumption upgrading.

Song Xiangqian: New Retail is a Long-term Trend that May Last for 20 Years | 2018 Investment Forum

Su Wenjun and Yan Jin Attend Tianjin State-owned Enterprise Mixed Reform Matchmaking Meeting

On March 16, at the invitation of Yao Laiying, vice mayor of Tianjin Municipal Peoples government, Su Wenjun and Yan Jin, partners of Jiahua Weiye capital, and representatives of entrepreneurs of Yabuli forum jointly attended the meeting of Tianjin state-owned enterprise mixed reform. Representatives of entrepreneurs attending the meeting included Tian Yuan, founder and chairman of Yabuli Forum, Ding Liguo, rotating chairman, Feng Lun, Wang Wei, Mao Zhenhua, etc.

At the matchmaking meeting, representatives of more than 40 local state-owned enterprises in Tianjin, including Tianjin Tourism Group, Aquatic Products Group, and Yishang Group, conducted special promotion of the state-owned enterprise mixed reform project. The project involves industrial manufacturing, trade and logistics, investment services, construction, public services, and finance., Culture and other industries and fields.

Su Wenjun Attends the Second China Functional Drink Trend Summit"

On March 19, Dongpeng Special Drink held the "Second China Functional Beverage Trend Summit and Dongpeng Special Drink Strategic New Products Conference" at the Ritz-Carlton Hotel in Chengdu, focusing on showing new products, new achievements and new plans to major partners and distributors around the world. Su Wenjun, partner of Jiahua Weiye Capital, was invited to attend the event.

Over the years, Dongpeng Special Drink has continued to deepen the brand connotation of "young to wake up and fight", and its performance has grown steadily. It is understood that in August 2017, Dongpeng Special Drink has achieved its annual sales target, and the annual growth rate is as high as 40%.

In 2018, in addition to keeping the brands in popular variety shows and movies and TV plays exposed, Dongpeng Special Drink will continue to increase its sports marketing, invest in 0.165 billion to become a broadcast sponsor of the 2018 World Cup, and successfully sign a contract with Portugals national football team to become its official energy drink. Through the above marketing activities, the popularity of Dongpeng Special Drink has been further expanded.

According to this trend, Dongpeng Special Drink is expected to occupy the second market share of the functional beverage market in 2018, and become the next king of the functional beverage industry in the continuous development.

Consumption looking forward

Song Xiangqian: New retail is a long-term trend that may last up to two decades.

Song Xiangqian on New Consumption: New Investment Opportunities Brought by the Rise of Consumers

Song Xiangqian: Paying tribute to the great era and the great entrepreneurial spirit

Recent situation of the invested enterprises

Qiaqia Food (002557) Research Briefing:
Product successfully upgraded, new category breakthrough

On March 19, China Finance Network released a research report, strongly recommending qiaqia food. In the article, China Finance Network analysis, qiaqia food from the third quarter of 17 years, internal and external factors with the force, the groups revenue growth rate to good. Daily nut sales are hot, leisure food category extension has achieved a big breakthrough. In 2018, the company will significantly increase its distribution range and revenue is expected to double.

Dongpeng special drink spring sugar cocktail party new action attracted much attention
Brand strategy upgrade force sports marketing

On the afternoon of March 19, Dongpeng Special Drink successfully held the "Second China Functional Drink Trend Summit" in Chengdu ". At the meeting, Dongpeng Special Drink showed all walks of life the fruitful operating results of Dongpeng Beverage Group in 2017, and officially launched a strategic new product-Chenpi Special Drink. World Footballer Luis Figo was invited to attend the meeting and announced that in 2018, Dongpeng Special Drink officially established a cooperative relationship with the Portuguese national football team and became the official energy drink of the Portuguese national team. This series of big moves make Dongpeng Special Drink the hot star brand of this spring rum.

Incredible Home Signs Cooperation Agreement with China Construction Third Bureau

On March 15, Beijing Incredible Home Investment Holding Group Co., Ltd. (hereinafter referred to as "Incredible Home") and China Construction Third Engineering Bureau Co., Ltd. (hereinafter referred to as "China Construction Third Engineering Bureau") formally signed a strategic cooperation agreement. Give full play to each others professional advantages and realize strong resource sharing within the industrial chain. After obtaining a strategic investment of 13 billion yuan, the home began to speed up the development of large consumption and new urban complexes.

Industry dynamic overview

Chinese annual overseas shopping about 0.2 billion US dollars
Will push 3 initiatives to expand consumption

Chinese Minister of Commerce Zhong Shan said at a press conference on "promoting the formation of a new pattern of all-round opening up and promoting the high-quality development of business" at a session of the National peoples Congress on the 11th that according to preliminary estimates, Chinese residents now shop abroad for about $200 billion a year. Next, we should further innovate circulation, increase effective supply and expand domestic consumption.

Policy dividends are expected
Long-term opportunities not to be missed in consumption upgrading

According to China Securities Information, 2018 will be an important year for Chinas consumption upgrade. At the end of last year, the Ministry of Commerce publicly stated that it will fully launch the "Consumption Upgrade Action Plan" in 2018 ". At present, the Ministry of Commerce has completed the design of the action plan and is further revising and improving it. It plans to hold a national conference in the first half of the year to fully implement it. During the two sessions, encouraging consumption policy has also become a hot topic on behalf.