On the morning of February 11, the signing ceremony of Incredible Homes strategic investment was held in Incredible Building. As the main body of the strategic signing, incredibly designers received a joint investment of up to 13 billion yuan from investment institutions such as Alibaba, Taikang Group, Jiahua Weiye Capital and Yunfeng Fund. This is the first major strategic financing cooperation of 10 billion yuan in 2018. Among them, Jiahua Weiye Capital, as one of the leading investors, injected capital into the 1.45 billion. Wang Linpeng, Chairman of Incredible Home, Chen Dongsheng, Chairman of Taikang Group, Zhang Yong, CEO of Alibaba, Song Xiangqian, Chairman of Jiahua Weiye Capital, and Yu Feng, Chairman of Yunfeng Fund attended the signing ceremony.

As a practitioner of enabling investment in the consumer service industry, Jiahua Weiye Capital has successfully led the investment in many leading enterprises in the domestic consumption field, such as Qiaqia Food, Laiyi, Dongpeng Beverage, Aimu Group, etc., and is determined to create a better consumer life. This strategic stake in the home, is an important step in the layout of the large consumer industry of Jiahua Weiye Capital. From this start, Jiahua Weiye Capital will join forces with the giants of the big home industry to actively explore more effective ways to deepen production and finance, and fulfill its mission of empowering investment and making life better.

Living at home, happy, at ease, happy. Incredible Home is a large-scale commercial chain group with home as the main body and e-commerce, logistics, finance, and large consumption as strategic support. Its business covers interior design and decoration, furniture and building materials chain sales, home building materials e-commerce, home business exhibitions, and smart Home logistics and other home industry chain services, and actively layout childrens entertainment, catering and entertainment, sports and fitness, digital intelligence, home care and other major home consumption areas. By the end of 2017, Incredible Home had opened 223 stores nationwide, with market sales exceeding 60 billion yuan.

It is reported that the scale of my countrys home retail market has exceeded 2.5 trillion yuan. Under the environment of consumption upgrades, the overall growth rate of the home industry in the next few years is expected to maintain a sustained upward trend. At the same time, since the reform and opening up for 40 years, China has become the worlds largest single consumer market. The change of consumption concept and the release of consumption power will also bring about new changes in the consumer service industry. As a leader in the home industry, the home is facing a historic opportunity for development. After this round of financing, with the help of a series of industries and financial institutions, Incredible Home will carry out a business model reform based on physical stores and driven by big data, carry out a high degree of online and offline integration, and actively explore large consumption The new retail model in the field reshapes the market structure of the home furnishing industry.

It is understood that by 2022, Incredible Home will build a new retail business pattern integrating online and offline. By then, the number of physical stores will exceed 600, and the annual market sales (GMV) will exceed 100 billion yuan, making it the first brand in Chinas home furnishing industry. By 2027, Incredible Home will strive to complete the transformation and upgrading from "big home" to "big consumption" and go abroad with more than 1200 physical stores, the annual market sales (GMV) exceeded 200 billion yuan, becoming the brand champion in Chinas consumer industry. It is foreseeable that after the introduction of a series of strategic investors, the home will most likely become "China IKEA", to realize the great transformation from the home store to "consumption of the incredibly", "life of the incredibly", "service of the incredibly", "financial of the incredibly", "investment of the incredibly", "digital of the incredibly", "intelligent of the incredibly", "platform of the incredibly", "ecological incredibly.

At the signing ceremony, Mr. Song Xiangqian, founding partner and chairman of Jiahua Weiye Capital, said, "13 billion is just the beginning. Incredible Home will reshape the lifestyle of consumers and become a third space and city card in busy life. The next story of Incredible Home will be even more exciting."

The future home will take all-round big consumer services as the core, realize the upgrading of online and offline business models, shape a new household consumption lifestyle, become the business card of the city, and the "home" in the hearts of the people ". Jiahua Weiye Capital will escort all the way, and actually jointly create a new era of home consumption.