Source | 2025 China Consumer Industry Annual Summit

On March 7, 2025, the 2025 China Consumer Industry Annual Summit, themed "Stabilizing the Market, Fulfilling Real Demand, and Driving Innovation," was jointly hosted by Sullivan, Forbes China, and the China Consumer CXO Innovation Center. During the event, the "2025 Forbes China Consumer Industry Annual Awards" and "2025 Sullivan China Consumer Industry Annual Awards" were officially announced. Harvest Capital and its founder, Song Xiangqian, received prestigious awards.

• Harvest Capital Awarded the Sullivan China 2025 Consumer Investment Institution of the Year
• Song Xiangqian, Founding Partner and Chairman of Harvest Capital, Named Sullivan China 2025 Consumer Investor of the Year

Judging Panel's Recommendation:

In 2024, Harvest Capital's portfolio company, Xiaocaiyuan, successfully went public on the Hong Kong Stock Exchange. That same year, another portfolio company, Dongpeng Beverage, reached a market value exceeding RMB 100 billion. Song Xiangqian achieved an extraordinary return of over RMB 8.5 billion from this investment, setting a new record for consumer investment exits in China. Despite the challenges in China's consumer market, Song Xiangqian has consistently delivered market-leading results.

As digital technology and artificial intelligence continue to evolve rapidly, the global consumer market is undergoing a profound transformation and reshaping.

Boosting consumption remains a key priority for China's economic agenda in 2025, and the consumer sector continues to be the primary driver of economic growth. Fostering and promoting consumption is essential for China to navigate the complexities of the global economic landscape with resilience.

Harvest Capital remains committed to the path of consumer investment, striving to contribute to the growth and advancement of the industry through its continued efforts and investment strategies.