January 13, 2025 – Yicai Media and CBNData officially announced the results of the 2024 China Consumer Investment Institution Awards, naming Harvest Capital among the Top 10 Consumer Investment Institutions of the Year.

Navigating Challenges, Seizing Opportunities

In 2024, China’s consumer market faced significant pressure, presenting both challenges and opportunities. Despite market volatility, many outstanding consumer brands have emerged, expanded internationally, and adapted to the evolving business landscape. These achievements are not only the result of brands' relentless efforts but also the support of investment firms and service providers, who help businesses achieve high-quality growth and rebuild confidence in the market.

For investment institutions, navigating shifting market cycles while staying committed to the consumer sector is a true test of resilience and strategic vision. Investors who align with businesses, evolve alongside them, and create long-term post-investment value play a crucial role in the sector’s sustained success. Achieving this requires a forward-thinking investment philosophy and deep industry integration to maximize resources and drive innovation.

Harvest Capital: 2024 China Consumer Investment Institution of the Year

The continuous commitment of investment firms to the consumer sector has reinforced confidence in the long-term potential of the industry. As consumer brands leverage their resilience and anti-cyclical strengths, investment capital remains a key driver in scaling emerging businesses into market leaders.

Guided by the investment philosophy of "Supporting China’s consumer sector, empowering local brands, engaging with everyday life, and enhancing people’s well-being," Harvest Capital has been a key backer behind companies such as Xiaocaiyuan, Lao Xiang Ji, Meituan, Dongpeng Beverage, and Laiyifen.

Looking ahead, we will continue to uphold this investment vision, partnering with more exceptional consumer brands to uncover opportunities amidst transformation and challenges. Together, we strive to fuel the growth of China’s consumer ecosystem and drive long-term value creation.